For years, some real estate photographers are still asking the same question over time: Is it necessary to put prices online?
Well, the truth is there is no right or wrong answer here. It is purely your decision as to the photographer, especially if you are a freelancer.
However, if you are connected to a real estate photography company, the decision to publish your services’ rates is solely up to the owner, not you.
In this case, it is now a matter of communication with your boss. It is best if your leader is open to feedback, but they don’t need to consider what their employees think all the time.
But if they do, you are lucky. So, consider the facts and use them to prove your point.
It would be best to give the pros and cons so your boss can evaluate things and make a sound decision.
So, here are the pros and cons of listing prices on your website and other online platforms.
Search Optimized Result
Since search engines such as Google love to show results based on unique algorithms and keywords, it is best to take advantage of it by putting your prices online.
As long as the page is optimized correctly, there is a chance that your site will rank with the keyword like “How much does it cost?“
This is considered one of the most searched question-based keywords that have valuable traffic. Hence, including a price table on your website can help get more traffic, improving your visibility online.
Credibility and Trust
Having your price available on the website will build your authority over the service or product niche you are targeting.
Moreover, it makes potential buyers trust you for being transparent with your rates. It gives them the idea that you only charge reasonably to everyone who wants to avail your products or services.
Efficient and Time-Saving
Imagine going through a series of inquiries before getting a quote for what you need. It is tiring and time-consuming.
However, if you eliminate this from the process, there is a lesser chance for potential customers not to pursue the purchase.
Besides the work quality, price is also an essential key factor driving clients’ decisions. Giving your costs right away allows them to check if they can afford it or not. This will save you time and ensure more successful transactions in the long run.
There is no denying that making the prices public allows people to browse and look for competitors’ websites to check if their services are more affordable than yours.
This can be a downside because prospective clients may only look for the prices and not consider the efficiency and quality of work you can offer.
Room for Doubts
You see, it is expected that competitors offer the same product or service as yours at a lower price than what the standard is.
Well, you understand that this is the right price for it, but your potential clients do not, and it is possible for them to doubt you right away, asking why you are offering this at a higher price when others do not.
Client Database Problem
One reason businesses opt not to show prices on the website is to build a client’s database. This is usually done by incorporating email marketing strategies wherein potential clients sign up to get information about the prices.
This is a good strategy but can be missed if your prices are all on the website, except if you offer custom pricing wherein they need to email you to get a quote of what they need.
Alright. These are some of the pros and cons you can cite to support any decision to put prices on your website.
We hope that this gives you valuable insights to make the best decision about the business or job.
Last modified: March 11, 2021