Category: Real Estate Photography

As part of acquiring compelling visuals for your real estate property, it is normal to have photos or videos taken by professional real estate photography and videography company. Hiring an expert photographer and videographer is one reason why good listings stand out in the market and quickly get noticed by potential buyers.

Do you have a scheduled photo or video shoot for your property, but do not have an idea on how to prepare your house? Do not worry! We got you covered. Here are some useful tips to follow when preparing your property (both interior and exterior) for a shoot.

Declutter as much as you can

Put away toys, clothing, dishes, towels, shoes, and other unnecessary things inside the house while making sure that the lawn area is also free from other items such as gardening tools, garage equipment, etc. It will help you save some bucks to keep these things away rather than paying for photoshopping the photos.

Depersonalize all spaces

As the current owner, you are probably immersed in the kind of personalization that reflects your home. However, if you are planning to sell it, you must apply a certain level of depersonalization in the house’s areas to make it more neutral. At most, the photos of young children and any potentially offensive art should be put away.

Clean all the rooms and lawn

It is a necessary step to clean the whole house before doing a photo and video shoot. Ensure there are no visible specks of dust on the windows, tables, and cabinets. Moreover, arrange everything – from the vases and other decorations at the rooms. For the lawn, make sure the grasses are newly trimmed, including leaves raked, and bushes and trees pruned. Also, hide any yard decorations, garbage cans, garden tools, hoses, and shovels.

Tidy the kitchen and bathroom

Your kitchen and bathroom need to be pristine. Hide any cleaning products and keep work surfaces clear of clutter. Most importantly, leave the toilet seat down and the bathroom mirror clean. Remove all shampoos, conditioners, body washes, and others. from the shower.

Ensure natural light

At the beginning of the shoot, always open curtains and blinds to let in plenty of natural light. Please get rid of cobwebs that can often be found lurking in ceiling corners, so they will not be captured.

Shine all the areas with mirrors

Clean all reflective surfaces such as the windows, mirrors, glass table-tops. Everything should look shiny and polished, and of course, finger-print free.

Keep your pets away

If you have a dog or a cat, or any other pets, hide them from the meantime since not everyone is an animal lover.

Make sure outdoor amenities are clean

If the property has a pool, hot tub, or spa, clean them to look presentable. Put only necessary furniture near these areas and try to make the surroundings look minimalist.

Indoor lightings should be on

Turn on hall and landing lights to instantly maximize space in areas that are often dark and shadowy. Getting the best lighting possible will yield more quality photos and videos.

Put the necessary accessories only

Think of your home as a stage set and accessorize accordingly. For example, add extra cushions to sofas and bedrooms, or you can add fresh flowers on top of the tables.

No cars, please

If possible, pull vehicles out of the driveway. This will highlight the front of the home and the car park area, giving the buyers a more concise picture of the said areas.

These are some ways to prepare your area for a scheduled photo and video shoot led by professional real estate photography and videography company. Following the tips above can make you feel at ease and confident that you will get the compelling visuals to use for your listing.

It is undeniably true that the power of photography is dominating the real estate industry. Almost every listing we see online includes well-taken photographs of the properties for sale. This makes it a part of the mainstream.

Despite all the unfortunate events this early 2020, there are still recognizable real estate photography trends. Let us discuss them one by one.

Real Estate Buyers Prefer Online Listings

A lot of prospective buyers are going online to search for available listings. This shift from people looking into newspapers and magazines for listings is not only attributed to them being busy. It is also connected to the current global situation wherein the coronavirus pandemic’s impact is so massive that the ‘new normal’ demands stricter social distancing measures. With this, the safest way for the buyers to transact with realtors is through online listings boosted with quality property images.

Photography Companies Focus on Online Presence and Social Media

Another spotted trend in the real estate market is the stringent campaigns to increase various photography companies’ online visibility. This includes improving the websites’ searchability using search engine optimization (SEO) and social media networks.

Mobile Ready Images

2020 also marks how everything that can be done on a computer is also possible in mobile devices. Everyone uses mobile devices every day. Realtors always have phones or tablets to quickly update listings while buyers use smartphones to browse, make inquiries, or even complete transactions. On the other hand, real estate photographers can also use high-end mobile devices to take impressive shots and edit them using computer software.

Photographers Collaborate with Photo Editors

While other real estate photographers know how to edit their shots, some are not that well-skilled and still need a professional photo editor. To provide quality images to realtors, photographers often partner with a photo editing company to ensure high-quality pictures.

Real Estate Photography and Videography

The rise of real estate photography and videography is another trend this year that realtors should not be taken for granted. The combination of real estate photography and videography produces more compelling visuals for the listings, which, unlike before, are just limited to images. It gives realtors competitive advancement over those who are stuck into utilizing clear images only for their listings.

Aerial Shots Using Drones

Aerial photography is a great way to capture a home’s images and its surrounding area from above using a drone. It gives buyers the ‘big picture’ of the property. It can also get more precise and closer images of the amenities nearby, such as parks, hospitals, markets, and malls. It is still an emerging trend, so make use of it and incorporate the latest photography techniques.

3D Virtual Tours and Walkthrough

2D images are boring. If you want to do a virtual tour, it is best to do it using 3D models. 3D virtual tours transform still shots of the home into a realistic computer simulation. This gives the viewer the chance to navigate around the house as if the client is there physically. It is interactive, and potential buyers can save time since they can easily do this using a computer or mobile device. On the other hand, a video walkthrough is somehow similar to a virtual tour, except that it is less interactive. Here, a person (usually the realtor) is in the house while hosting the video tour to show buyers the property’s rooms and amenities.

To wrap it up, the trends in real estate photography this 2020 are still insightful. They can be of great help for realtors in selling properties despite the pandemic. Use these trends to gain leverage and authority in the real estate market.

Exposure bracketing is simply taking a series of identical shots at the same aperture but different shutter speeds. Having a constant aperture keeps the depth of field the same. However, changing the exposure allows you to capture well-exposed pictures for all different lighting levels present in the scene.

Capturing the correct exposures is the key for having the best results for your real estate photography. This approach calls for a lot of uses for both exterior and interior photography. When taking pictures outside, it can save you having to use a tripod since it automatically corrects the movements during shooting. On the interior end where there are wide differences in brightness, you can make the most out of it and shoot the best picture of the place for sale.

How to Photograph Real Estate Interiors Using Exposure Bracketing

Using these steps below, you will know that you’ve perfectly covered the lighting range at the scene—most importantly in interior real estate photography wherein there are wide differences in brightness.

There are 3 basic steps:

1. Set up the camera.

• Keep the ISO and Aperture unchanged between shots
• Avoid going higher than ISO 400
• Use f/8 for Aperture

When taking bracketed shots for HDR, both the Aperture and ISO must be the same. Only the shutter speed varies. The camera should be set to Manual mode before anything else. ISO setting determines how sensitive your camera is to light. For real estate interior photography, it’s recommended to use and ISO not exceeding ISO 400.
You also need to select a suitable aperture for the scene. This varies depending on the scene, but f/8 is a good balance between depth of field and shutter speed. Using a tripod is also recommended because you’ll be taking many shots, and some might have slow shutter speeds that may cause the camera to move a little making the images blurred.

2. Determine which photos to take.

• Use Spot Metering or Histogram check to determine the shortest and longest shutter speeds
• Take note of the exposures shown in your camera

When you’re taking a bracketed set for HDR, it’s very important that the darkest photo has all the details in the highlights and the brightest photo has the details in the shadows and have mid-tone additional shots in between. To do this, you must find out the longest and shortest shutter speeds.

The easiest way to do it is to use the Spot Metering mode on your camera that looks at a small area to know what exposure to use, and switch to Aperture Priority mode to work the exposure out with the aperture you’ve chosen.
For you to know the longest shutter speed, point the camera at the darkest area inside the room then take note of the exposure shown in the camera. For the photo that requires the shortest shutter speed, point the camera at the brightest part of the room—but not directly at the sun or any reflections—and take note of it.

Another way to determine the longest and shortest shutter speeds is the brightness histogram on your camera. This is more precise but needs more work. For this method, keep the camera in manual mode and point it at the darkest area of the room and take a test shot. If you see a vertical line at the left side of the histogram, then there are dark areas you haven’t covered yet. Change the shutter speed to something longer and try it again. Do the opposite for the shortest exposure. Remember to take notes of the exposures.

3. Taking the photos.

• There are two methods: semi-automated method and full manual method

Now that you’ve made a note of the longest and shortest exposures, all that’s left to do is to take the photos from the fastest shutter speed to the slowest with the right photos in between. To do so, you can choose between the following methods.

The Semi-Automated Method

This uses the Auto Exposure Bracketing (AEB) function of your camera and the HDR Exposure Calculator. Most DSLR cameras can take a certain number of shots automatically with exposures bracketed around a central shutter speed, and the calculator will tell you which shutter speeds to use and how many automatically bracketed sets will be required. You just need to input the readings you’ve taken note before into the boxes and it will tell you the exact number of photos to take.

Set the camera to Manual mode, activate the AEB function, set the shutter speed to the first value given on the calculator, then select your bracketed number of photos and press the shutter button or remote shutter release.

Full Manual Method

This method is used if you don’t have an AEB function in your camera or you don’t have access to the calculator. Just select ‘Single-Shot mode’ on your camera, and in Manual mode, input the fastest shutter speed and take the shot. Afterwards, decrease the shutter speed by one stop or 1 EV, and take the next photo. Repeat the process until you’ve taken the picture with the slowest shutter speed. Ensure that the tripod is locked in place, so you don’t get blurry pictures.

Lighting plays a massive role in real estate photography. The placement and the type of lighting used should always blend properly with other elements such as color selection, size, and arrangement of furniture to transform a room that is photograph-ready. On the outside, most exterior lightings come naturally with the direct light from the sun.

Utilizing the beauty of using sunlight could reveal the real potential of the property for sale. It can elicit positive reactions from potential customers. On the interior end, a bright living area could be a convincing factor to allow buyers to imagine hosting a party or an event there on weekends. For you to attract buyers, you must convince them both visually and emotionally. Presenting your buyers with a well-organized and properly lit home could be the answer.

Ultimate Lighting Tips for Real Estate Photography

Before embarking on the ultimate lighting tips for real estate photography, let us first have a little review on the primary aspects to consider when examining your light. In digital photography, lighting techniques cover a wide variety of considerations. Real estate photography lighting is not only about settings. Many photographers make use of lighting to express emotions. Below are the things to examine before you make your first photoshoot.

1. Examine how strong your light is. This is called intensity.
2. Examine where the light is directed or inclined. This is called angle.
3. Examine the difference between brightness and shadow. This is hardness or softness of light.
4. Examine the color. This is its temperature, its warmth and coolness.

Most people in the real estate business agree that correct lighting can spell the difference between your property flying off the market or simply hanging around for an unspecified period. Proper lighting always captures the best qualities your home can offer. Here are some insights to consider that will help you capture the best features of your house with correct lighting.

1. Manage colors well

• Use of lighting can add or remove overall colors of a room
• Always brighten up those unwanted corners
• Bright colors always stand out

The use of lighting can either increase or decrease the overall colors of a room. Colors could create an illusion in which darker colors can create a feeling that the room is small and cramped. Homes with recessed bright lighting that casts downward illumination is a good combination to the colorful walls surrounding the space. To perfectly showcase the whole house, the brighter its colors, the more it will stand out to buyers.

2. Consider your space

• Create a full-spectrum of natural light for dark-colored rooms
• Maximize the use of natural light for areas with large windows and skylights
• Lighting fixtures like lamps and hanging lights combined with natural light produce promising results

No two houses are the same. Even if the house is a duplex or apartment type, they still have differences. When you consider both natural and artificial lighting, it helps bring out with the illusion of a space in your photo. It is very important for every real estate photographer to do examination of the fixtures first by tuning all the lights in the room. When the furniture is tightly spaced together, consider removing an extra chair to have more breathing room for the remaining furniture. With your creativity, you need to make a full-spectrum of natural light for dark-colored rooms. If the house has a skylight or is built with large windows, make a daytime appointment for your shoot so that you can capitalize on using natural light.

3. Make use of positional lighting

• Highlight important elements
• Lighting changes the perceived size of the room

Making use of positional lighting can provide the much-needed illumination for the whole house. The significance of positional lighting is to highlight important elements of the house. This is done by pointing the necks of the lights at specific elements. There are also lighting fixtures in a real estate property like recessed lighting and mirror frames that have built-in lighting that, when combined together, will help completely change the size perception of the room.

4. Make use of multiple wireless flashes

• Make large rooms well-lit
• Scatter of light is consistent

Professional real estate photographers make use of multiple wireless flashes as their preferred method. Though setting up requires more time and money, it is the only way to make large rooms very well-lit. The use of multiple wireless flashes will help expose the room and window light scattered consistently. This is one of the many ways in exposing the room’s best assets.

5. Make use of the different types of flashes

• Focus the shadow to specific locations
• Direct the light fronting the house
• Highlight the features of the property

In many instances, it’s very usual to bounce a flash when shooting an interior. A single bounced flash will fill in any shadow to focus on specific features of the room. In shooting exteriors, fill flash can also be valuable. You can easily direct the light fronting the property by using a hot shoe flash. This will highlight the structure instead of the landscape.

One of the most sought after real estate listings are those with high definition and crispy content. Pictures must be shown clearly online. They should expressly provide the edge in luring potential customers in buying your products. Providing high resolution photos can give you a gigantic advantage to engage with the buyers with the help of your well-designed real estate listings for your virtual tours.

Advantages of Using High Definition Real Estate Photography

There has been a lot of remarkable development of real estate photos over the last decade. Competition wise, there is always a reason when and why you should hire the services of a professional real estate photographer. High definition photos will be advantageous in selling your listing faster. They are also great paths in attracting more buyers and sellers to your business.

Before going into the different advantages of using high definition real estate photography, it is also important to know the important tools used by a professional real estate photographer to come up with high definition photos. Photographers should have:

• High-quality Camera

When buying a camera, it is advisable to pick a camera with a large full frame sensor that will create a 1:1 ratio. Anything less than 1:1 ratio will create a loss of space. It would be a plus if the camera has an automatic exposure bracketing feature.

• Wide Angle Lens

Using a wide-angle lens camera will let you shoot the whole perspective of the shot especially when shooting the interiors of a room. One of the effects using a wide angle lens to the viewer is that it makes him feel that he is actually inside that room.

• Tripod

The tripod is an indispensable item for a photographer. With the help of a tripod, it always keeps the shot at camera level.

• Photo Editing Software

To improve real estate photographs, software is being used to improve digital images, correct minor mistakes, or eradicate blemishes. Adobe’s Photoshop is the most popular editing software which is very essential to a photographer’s exact envisioning of his shots.

• External Flash Items

Every camera has a built-in pop-up flash. But a camera always needs an extra flash. This is important if there is no extra light around. With the use of multiple flashes, it can light particular parts of the image you want to shoot.

• Light Meter

A light meter is an apparatus that selects the correct exposure for a photo. This equipment allows the photographer to choose the perfect aperture and shutter speed.

• Website

Having an attractive website is what entices clients to visit it. Make it a point that the template you are using for your website will offer a correct and complete package for every individual visiting your website.

The use of the different principles in creating high definition real estate photos clearly work to every photographer’s advantage.

1. They can make blue skies in every image. Oftentimes, images are photographed during cloudy skies. Because of having the knowledge about blue sky replacement, clients can be blown away by how great their property looks in gloomy weather.

2. Photos will always be upright and vertically levelled using perspective correction. High definition images are always checked for misaligned edges and corners.

3. Application of whites and colors are accurate. The colors of the interiors and the different objects inside the house seem natural and real.

4. High definition real estate photos help agents sell more properties at a higher price. They can also sell houses at a faster pace. The creation of eye-catching images can propel buyers to act quickly and decisively.

5. HD photos are social media magnets. These kinds of photos can be uploaded to a Facebook gallery that will serve as virtual a tour guide. Social media is a breakthrough in terms of marketing your real estate photography business.

6. Qualify yourself as a professional. The perception of buyers has a lot to do with you becoming a highly professional photographer because of the HD images you have advertised. You don’t need to attain the highest educational degree possible. You just need to surround yourself with the right people to produce HD photographs.

Hiring the services of a professional real estate photographer would be a big factor in selling the property real fast. These skilled people can use their trained eyes to examine each room in a house. They may include idle rooms because from here, they can plan on how to create stunning and attractive photos.

As a seller, always keep in mind that the use of high quality photos taken by professional real estate photographers can appear more valuable to prospective buyers. Take into consideration that aside from increasing the chances of the property being sold, you have an increased chance of getting new listings.

Valuable Things to Know in Hiring a Real Estate Photographer

There is a particular study which shows that almost all of homebuyers said high quality photos were the most convenient tool for examining real estate properties. Likewise, properties with professional photos sold faster regardless of price. And many prospective buyers are unanimous in saying that it is worth hiring the services of real estate photographers because it results in quicker selling time.

There are things that high quality photos can give especially in helping you out in your listing. Below is a list of the different things to know in hiring a real estate photographer.

1. Saves time and eliminates stress

Creating stunning images takes a considerable amount of time. On average, the process can take 2 to 10 hours. The stages of this process start from taking photos up to developing photos or videos for virtual tours and social media presence. Professional real estate photographers know how to properly edit photos to look more stunning. Outsourcing their services can save precious time that you can use in marketing your properties to clients instead. Moreover, you are stress-free from doing such a meticulous job.

2. Your listing stands out

Aside from having a striking listing, properties will also sell faster than expected. This is one of the benefits that you should know in investing for the services of a professional real estate photographer. If you are a realtor or agent, it means receiving quicker commissions.

3. The market value of your property appreciates

Adding the services of professional photographers will make your home sell for more. If the photos of your property look great then the buyer’s perceived value increases. Their professional skills can be a major factor in a prospective customer’s buying decision.

4. Real estate photographers have the equipment and training

Real estate photographers have the specialized equipment and proper training for the job. They own important software and are equipped with the necessary tools in producing photos and videos for your listings. They know how to capture aerial photos and videos using drones. They are familiar with twilight shots for high-end luxury listings. Thus, these techniques create marketable content for you, your seller, and to the business as a whole.

5. You will receive irresistible offers

Amazing photos have an adverse effect as far as selling your property is concerned. For your listings to hit an amazing result, a photo-ready property and a sound marketing plan are all you need. You should have an eye on the how and where you will market your listing. This is the reason behind why photos are very important assets in your business. They create attraction and opportunities to lure more people into your listing.

6. Become more valuable to customers

Hiring a real estate photographer and using their exquisite photos will make you more appealing and valuable to our customers. Once you appear more valuable to your clients, you have better odds of getting new listings. This will be proportional to increase in sales. It’s a normal set up that by owning attractive photos paired with great media content create traffic that people will look at your listing and eventually visit the property.

7. Sellers will become more interested

Professional marketing listing content, which makes up mostly of attractive images, can attract more sellers, too. Competent sellers become attracted to this kind of listing because they see the value of using excellent images that’s perfect for selling.