Category: 3D Scanning

Back in the old days, an open house for real estate properties is an effective marketing strategy used by almost every realtor.

However, in later years, there has been a change in the industry – from traditional marketing to massive digitalization. The industry needs to cope with the changes; otherwise, it cannot keep up with the competition.

As part of the changes, the concept of real estate virtual tour becomes the online equivalent of physical house tours.

Despite the digitalization, open house tours remain available for those who want to experience it. Yet, it will not become in-demand now as it was before. Due to the pandemic, many realtors opt to do virtual tours, and clients applauded the approach as one of the safest ways to continue buying a property they want.

What is a real estate virtual tour, and why is it an excellent alternative in the real estate market? Let us find out!

3D Virtual Tour and Live Video

A real estate virtual tour can be a live video or a 3D tour. With live video, the realtor leads the tour and explains the parts of the property and its amenities. You will need to listen and pay attention to details.

On the other hand, a 3D virtual tour lets you do a “walk-through” of the property and the realtor using a prerecorded tour of the home or facility. The use of 3D Matterport scans is usually used in 3D virtual tours.

Matterport is a three-dimensional camera system you can use to create realistic and fully immersive virtual experiences. With the use of this technology, realtors can give their clients a full-blast and satisfying virtual tour. It lets potential buyers experience what is not possible with photos or 360 tours.

The ability of 3D Matterport tours to capture the whole property in a 3D video provides realtors with the chance to accommodate potential buyers anywhere. The set-up is simple and easy to follow – no hassle at all.

To avail of this service, most realtors seek the professional 3D virtual tour services of a real estate photography and videography company.

Why is it an excellent alternative?

Effective marketing strategy under the “new normal”

The pandemic is a game-changer. It affected various industries and changed the norm. The real estate field is one of the affected industries, prompting many realtors and companies to adopt techniques that can help the business hang in there until it fully recovers. It has become a great solution to the mobility problem of people under the “new normal“.

Cost-effective solution

Preparing a property for an open house tour is quite costly compared to doing a virtual one. For one, you need to make the property by staging it with furniture and decorations. To accomplish that, you need to get a home staging company’s services for a hefty price. However, with a virtual tour, you pay for the real estate photography and videography company to create the tour at an affordable rate and without any additional charges.

Safe and simple

3d virtual tours provide a safe way to deal with buyers and vice-versa. You can freely discuss matters about the property without being sick. Moreover, it is a simple and accessible option, as long as you are online and have a working gadget.

In the end, the 3D virtual tour is a useful real estate marketing tool that helps realtors today amidst the pandemic. It is also the answer for buyers who still want to pursue their investment without having physical interaction. It is a valuable tool that continues to be in-demand alongside the indispensable tools in the real estate industry.

The 3D Matterport Tours captures the whole property in a 3D video, enabling you to see the entire place even without visiting physically. It makes everything realistic by letting people immerse themselves on a virtual reality show. What’s more, it is more convenient for your potential buyers to see the full property’s features without leaving the comfort of their homes.

Learn More about 3D Matterport Tours

Gone were the days where physical tours were the only way to view properties and their overall features. We are now in the modern times, which make things almost everything possible. As time aged, the technology also skyrocketed their potentials.

According to NAR, 50% of their respondent who used the internet to search for real estate properties mentioned that they found pictures beneficial to meet their needs. But 89% agreed that virtual reality tours caught their attention better.

When you start to use 3D Matterport videos, it leads to more potential buyers. Also, some of the clients come from different countries, which makes it impossible for them to visit the property physically. Most of them look for vacation houses they can look forward to on their vacation leave. So, the only way to see the whole picture is through 3D presentations.

Many real estate agents, brokers, and realtors are using this method. Once you scroll through their Youtube videos and Facebook pages, you’ll see how it is beneficial for them to use virtual reality video tours for their customers or potential clients.

Of course, it’s not only about the convenience of using this type of real estate visiting. Matterport’s system proved to be accurate for its measurement. Therefore, miscalculation rarely happens. On the real estate agent’s end, studies showed that they get more leads through dynamic visual content. This includes 3D pictures and 3D videos.

On the other hand, more people depend on the internet, including when searching for homes. What’s more surprising is that many younger individuals are the most likely potential buyers.

The Real Cost Behind Matterport Tours

One thing you might love about this type of tour is that it’s not too costly. Besides, touring your clients could cost you time, effort, and even money. So, using the Matterport Tour isn’t too much of a big deal. In terms of prices, it truly depends on the subscription you want to purchase. On their website, you’ll see the complete details.
You can try it for free if you want to try a trial. In this subscription, you will have one active model. However, take note that you can upload the model you created with Leica BLK360, Matterport Pro2 3D Camera, and Matterport Pro 3D Camera. It is also the same as the Starter Plans. Another limit is that you can’t transfer the 3D models of real estate property to other accounts.

That’s why, if you are planning to use the Matterport Tours for your business, you can choose from Professional, Professional Plus, Business, and Business Plus Subscription.

With the professional account, the monthly payment is $69, and annually is $708 for 25 active models. Another one is Professional Plus, which is $129 monthly, while $1320 yearly. You’ll get double than the first one.
So, let’s go to business plans. If you run a real estate business and you want to create more 3D Matterport Models, you need to pay $309 for monthly and $3228 annually for 100 active models. The last one – and the most expensive one – the Business Plan, the monthly payment would be $689, while the yearly plan is $7188. You’ll get 250 active models for your real estate property virtual reality videos.

If you are wondering whether paying for Matterport Tour is worth it or not, the answer is – yes, it’s totally worth it. Besides, it would be an excellent investment for 403% potential leads.

Now, you might be wondering about the price of Matterport 3D 360 Camera. Well, that’s what we’re going to talk about in the next one.

How Much are The Matterport 3D 360 Cameras?

Now, you might be genuinely interested in using Matterport 3D on your visual presentations. If you are saving for it, then it’s a good time to read about the prices of the services and products you need.

When you’re just starting, you can go with the Iphone camera. But remember that it has limited access. That’s why it is only suitable for starters. The other one is the 360 Cameras that you can purchase from third-parties. Starting with its price of $400, you can scan the property’s small spaces. Moreover, it has excellent accuracy and resolution.
The Matterport company presents Pro2 3D. Amazingly, it comes with excellent features for better video captures. Remember that this camera only works with the Professional and Business Plans. So, if you currently have a free account, you might want to upgrade to use this one. Its price starts with $3,395 with promising functionalities and high-quality videos.

Furthermore, the Pro2 3D can capture 4k photography without limit. What’s more, you can capture photos and videos in a long period with its long battery life.
The most expensive camera is the Leica BLK360 that you can find from third parties. Incredibly, its price starts from $18,000. If you want to scan and capture outdoor spaces and large vicinities, this one could be the perfect one for you.

Marketing Solution for Your Matterport 3D Tours Project

If you couldn’t afford all the material you need for your Matterport 3D Tour videos, you don’t have to worry. HD Estates company is one of the most sought-for marketing solutions to present innovative and high-quality presentations. In return, you could earn more and reach your highest potential profit.

When it comes to real estate, you need to keep pace with the newest technology available. As you get more immersed with the latest marketing techniques, the results would amaze you – the way you’ve never imagined before.

Real estate 3D scanning can be an excellent experience for an interactive and immersive visual representation of the house. This cutting edge technology is so important to all sellers and buyers because a well-designed virtual tour can provide a more detailed and accurate simulation that even high quality photos cannot provide. 3D scan for real estate is the newest trick in presenting the property being selling. This means that real estate agents, property management teams, realtors, and buyers will benefit from a 3D virtual tour. Because of this new technology, information is very well provided at any given time.

In this kind of business, the creation of 3D designs allows prospective clients to see in-depth all the spaces of the property. Clients do not necessarily need to travel physically to the exact place just to explore the area but because of the integration of 3D tools a virtual visit on the area is just a walk in the park.

Matterport, one of the most powerful and accurate ways to document a particular property, only needs to have a compatible camera and the magical trick will follow. Matterport’s tremendous 3D data setup will inevitably patch all the documents together the moment you capture stunning photos from both small to large spaces, inside or outside. You can expect an unparalleled view of the area that is created at the highest possible phase.

Adding real estate 3D Matterport to a virtual presentation is the one of most practical things to do. This tool allows prospective buyers to have 3D virtual tour of the property and allow them to see the realistic look of the property they want to buy. The state-of-the-art merging of an excellent camera and Matterport easily creates a compelling 3D product that can attract both agents and buyers buy the property.

Why is 3D Scanning Important in Real Estate Industry?

3D laser scanning of real estate brings properties to life. To most people, it’s very important to visit the property first before buying it. But with 3D scanning, this is not really true. Most especially to buyers living overseas, they do not need to go and visit in person the house they wanted to buy. Instead, they can have the luxury of moving around a particular house with 3D scanning.

These buyers can take a look at the property because sellers can conduct a virtual tour of the house. In this way, buyers will learn about the property’s aesthetic beauty and they can firmly inspect the whole area at their own convenience. 3D scanning of real estate is a proven game changer because developers can successfully showcase the model of the property in a unique fashion.

With 3D scanning at the helm, agents can only use a room filled with virtual furniture and present it to their potential buyers instead of leading buyers visit the actual site. Furthermore, 3D scanning can allow potential buyers to revisit the property a number of times at the comfort of their own home. Buyers can even change the decorations, furniture, and color of a room multiple times depending on what they desire. They can even bring those who wanted to join them during a virtual tour.

Weighing of different options is what a buyer considers before purchasing a property. Comparing two or more shortlisted properties is what every wise buyer does. Weighing all the options can save a lot of time and money using the 3D virtual tour. 3D scanning makes comparison easier because buyers can do this in minutes. They can practically make comments on the floor plans, the area of the property, and even the location of their favourite room.

In today’s generation, 3D walkthrough has made a considerable impact on real estate. It has proven time and again that technological innovations had made its mark in the design and construction of properties. By its inclusion to the marketing of real estate properties, it rendered both sellers and buyers freedom to make interpretations on the architectural philosophy of the house. It allows customers to gain a bigger understanding on the property they want to buy.

3D scanning can be modelled as a business tool to generate satisfied buyers. These buyers can independently propose additional designs, plans and ideas to come up with better deals in the future. Additionally, 3D scanning is a cost-effective solution to real estate companies in providing marketing services to their clients. With the use of 3D technology, companies can deliver better interpretation than using a 2D plan.