Author: Claire Wright

Importance of Real Estate Video Editing

There are countless reasons why you should consider using video in your real estate business. Using video as marketing strategy is perhaps the best way to capture the true spirit of the property. In this way, you can offer your potential clients the feel and the look of the area that you are selling. This is the reason why professional assistance for real estate video editing is very important.

An assortment of video services these days is readily available in the Internet. As part of marketing technique, every real estate sales agent reaches out the support of property video and video editing company because real estate video production offers more aesthetics than what a still photo can do. In utilizing the benefits of video production, there becomes an easy connection as to where to locate the rooms, spaces, and other important areas of the property.

Real estate video is today’s most essential method of marketing. Many real estate agents, realtors, and brokers turn to the creation of videos because they believe on the type of influence videos can offer. In presenting properties, every video should be engaging enough in highlighting nearby communities, thus presenting the kind of lifestyle and personality the property is surrounded with.

<span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span>Everyone loves to see attractive clips. Everyone believes that creating video is a great way to market one’s personality. Owning a collection of property videos in your listings will only make every buyer visit your site. Presenting professionally made videos will make these clients realize you are so dedicated to your profession. This is a plus factor in terms of attracting buyers.

Video editing jobs are very common today. For properties to be sold fast there are numerous photo adjustments to be made just for one particular video. A real estate video editor should look at some parts of the video to ensure that there are characters of the clips that needed to be changed. With the technology that can be run at the very tip of our fingers, video production and editing are very easy tasks to do.

Since video production is important in marketing the property you are selling, so is video editing. One can use his/her smartphone by just simply holding the phone horizontally. Holding the phone in a horizontal manner will make the video being shot in full frame. Video creation should also consider the time of shooting, especially in the interior. Because a video is created by means of a smartphone, it is proper to edit them using a laptop or a desktop aided by the best editing software available.

Reasons Why Real Estate Video Editing is Important

Hiring the services of professional video editors will make your real estate videos look more professional. They can make your videos high-quality ones which will create vehicles for a higher chance of potential buyers visiting your site. The sole purpose of video editing is to make the video stand out in the listings. High quality videos, especially when they look professional, make your listings more appealing to the buying public.

Everyone else can create videos easily because most of us own smartphones. But not everybody can edit videos especially when using high-end editing software. Editing is a work that involves color enhancement, resizing, placing in proper angles, correcting of blacks and whites, and many more. In this way, properties are sold faster than videos that are not properly formatted.

When videos are properly edited, it really gives you the competitive edge. And when they are seen at your video listings, it only shows that you have the marketing advantage over the rest. You are the ones setting the standards in showcasing real estate properties in a whole new perspective.

Videos are very important to display the sentiments, feelings, and thoughts of prospective buyers. As a real estate agent, you can also work on the testimonials of these people because testimonial videos have a big impact to help get new people promoting your real estate business. You can also create a series of informational videos about the property not only to give additional knowledge to customers but to impress the clients in general.

There are also buyers who want to know the type of neighbors they will have once they buy the property. Developing a community video will help the buyer see not only the house he buys but also the surrounding neighborhood. Most real estate buyers want to know the establishments around the property which include schools, hospitals, parks, supermarket, and many more.

February 27, 2019
Why is Photography for Real Estate Important to Sell Your Homes Fast?
For a real estate agent to become good in selling his properties, he needs to present compelling images to his clients. It also includes the excellent communication skills he uses in enticing clients. The present generation of sales agents, real estate brokers, and realtors find the Internet a good place to market real estate properties. But with the over saturated number of people using the Internet as a marketing vehicle, it is far better to negotiate face-to-face to prospective buyers.

It would be advantageous to have real estate photographs that can either be presented personally to targeted clients or to be uploaded to personal websites or social media. As of the moment, social media is considered the most powerful tool in digital marketing. Although real estate is considered a big gamble to sales agents, it can be a big boom when the business is marketed properly.

The idea of real estate photography is to present the images of the property. This is for the reason that the agent try to impress the clients to show the details and various angles of the said property. These photographs are needed to be processed to its best quality. Enhancement of photos requires the services of the different photo-editing applications, tools, and techniques because this job is very critical.

Real estate properties can be photographed both from the outside and at its interior. In as far as photo outlook is concerned, there are many techniques that will make photos look great. There are modification skills that needed to be developed to get familiarized about proper blending of interior colors.

Photo editing jobs are very common today. For properties to be sold fast there are countless photo adjustment to be made just for one particular image. A photo editor should look at some parts of the photo to ensure that there are characters of the picture that needed to be changed. He can also change the blend of the contrast at the same time.
For a wide-angle view, consider the topographical area of the property. A panoramic photo can represent a bigger view of the property. But panoramic photography entails continuous overlapping images. In doing so, photo editors needed special imaging software to stitch several sections together.

In the practice of real estate and architectural photography, real estate agents photograph houses, buildings, and commercial real estate companies to be subject for different kinds of marketing purposes. Some owners wish to advertise their properties – hotels, gyms, restaurants, studios, etc. – for promotional purposes only. A real estate photographer sometimes needed to work with interior designers to make the properties more attractive as possible.
Some photographers will shoot and edit images using different software applications and programs. With the tasks of photographing architectural and real estate structures, the work is quite unique but this is very important to hastily sell the properties. Being sensitive to landscape photography and aimed at selling homes quickly, photographers needed to be sensitive to spatial aesthetics. A real estate agent must realize that he also has to reach to potential clients as part of executing the business tasks more importantly in reaching out to old and new clients. He must have a network with fellow photographers, must attend real estate meetings, and other relevant events that will allow shooting schedule perfect.

Importance of Photography to Sell Home Fast

It is a truth that whenever homes are listed using professional images, it tends to sell faster. There are proofs that real estate photography helps selling homes 50% faster as compared to homes without images. Because the images involved in the listing of your homes have great positive impact to selling the property, most real estate agents and brokers turn to photography for this specific yet valuable reason.
- More professional look.
A real estate agent wanted his real estate images look more professional. High-quality images can give more avenues to a more selling possibility. Because of the stiff competition in this industry, all the images a real estate puts in the listing must stand out. To look professional means you gain more confidence in presenting and selling the property. Using photographs will not only get your listing the attention you need, it also makes your property more appealing.
- Time-saver.
Shooting of images, editing, resizing, and uploading of photographs will consume more time than you imagined. With the help of a professional photographer, it gives you little stress. Real estate photographers can shoot, edit, upload, re-size and do the correct formatting of the image, thus will help in selling properties fast.
- Gives competitive edge.
People who are selling their homes who use professional photography in listing have the marketing advantage. This is because showcasing their homes using better images has a faster chance of selling potential. The technology we have today made it easier for clients to search on the Internet to look for new homes. Online listing is one of the most practical ways to promote the real estate properties being sold and at the same time, it can attract potential buyers.
February 19, 2019
The 7 Essential Tools in Real Estate Photography

Just like camping outdoors, you will not go out and do not bring your tent, camping stove, sleeping bag, first aid kit, and other important equipment. In the world of real estate photography, there is more than just camera and lens. Just like any photographers, people engaged in real estate photography wanted to produce stunning photos that sell.

Whether you are a beginner or a professional photographer, you still want to learn many details of the business. And when it comes to real estate, you do not only need to produce quality photos to make in real estate listings. The very equipment you will be using makes all the difference.

Building business reputation is what every owner is protecting as well as developing. And starting any business for that matter is time-consuming. Especially for real estate photography, you will not only take a lot of effort to find potential clients but you need a better equipment to run the business smoothly. Choosing the right camera equipment, reading books and articles and improving technical skills are the basic necessities of a good real estate photographer.

Important Tools of a Real Estate Photographer

As a real estate photographer, you must carry the following equipment as your arsenal to start the rigorous battle of the business.

1. High-quality Camera

Budget is always the usual problem when it comes to acquiring high-quality camera. This is the most crucial single equipment needed by every photographer. But having this kind of camera does not necessarily mean that you need to buy an expensive one to produce great photos.

When buying a camera, it is advisable to pick a camera with a large full frame sensor that will create a 1:1 ratio. Take note that anything less than 1:1 ratio will create a loss of space. It would be a plus if the camera has an automatic exposure bracketing feature.

2. Wide Angle Lens

As important as the camera, choosing a wide-angled lens is very advantageous when it comes to real estate photography. Using a wide-angled lens camera will let you shoot the whole perspective of the shot especially when shooting the interiors of a cozy room. One of the effects using a wide angle lens to the viewer is that it makes him feel that he is actually inside that room.

3. Tripod

The tripod is an indispensable item for a photographer. It is an indispensable item. With the use of sliding snap pieces in extending the legs of the tripod, it can be useful in taking a shot at a low shutter speed to be able to let enough light come in. Even professional photographers find it very hard to hold the camera without being shaky. With the help of a tripod, it always keeps the shot at camera level.

4. Photo Editing Software

There are many editing software that are commonly used not only by real estate photographers but also by people engaged in similar business. This editing software such as Photoshop, Enfuse and Lightroom may be very popular to most people nowadays – those updating their websites, their You Tube subscription, students making assignments, and many more.

To improve real estate photographs, these programs are being used to improve digital images, correct minor mistakes, or eradicate blemishes. Adobe’s Photoshop is the most popular editing software which is very essential to a photographer’s exact envisioning of his shots.

5. External Flash Items

Every camera has a built-in pop-up flash. But this camera feature is not sufficient especially for giving great atmosphere to real estate photography. The proper setting for a real estate shoot, especially in the interior part of a house, needed extra flash. This is important if there is no extra light around.

This external flash can easily be mounted directly on every camera. You can also have the option to place multiple flashes around an area inside a house. With the use of multiple flashes, it can light particular parts of the image you want to shoot.

6. Light Meter

A light meter is an apparatus that selects the correct exposure for a photo. This equipment allows the photographer to choose the perfect aperture and shutter speed. Having the correct aperture and shutter speed will allow the camera to take maximum exposure. With the help of a light meter, it allows proper exposure for all photographic scenes.

7. Photography Website

Digitization is the culprit why a website for real estate photography is important. This is not part of the gear you are bringing to the site. It is also not the equipment you are using during photo shoot but it is self-explanatory why one needs to have his own website. Having the right tools and equipment is essential it is also viable to have an online space in the Internet.

Having an attractive website is what entices clients to visit it. Make it a point that the template you are using for your website will offer a correct and complete package for every individual visiting your website.

February 9, 2019