Author: Claire Wright

Things to Know about Real Estate Photography Pricing
Real estate photography pricing depends on your prospective market, location, type of properties, photographers, and the number of photos. These are the things you need to consider before hiring a real estate photographer to make high-quality images portraying the overall quality of the properties on sale.

In the midst of real estate competition, the best way to keep on top is to stand out among your competitors. You’ll find hundreds and thousands of agents, brokers, and realtors who use various tactics to make their market skyrocketing. One of their strategies is using catchy photography depicting the property regarding its appearance and characteristics.

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What’s more, photography in real estate business is a must-have to gain potential clients in no time. It will give them better ideas on the properties you are selling without them visiting directly. Moreover, you can use the photos to post on your blogs and social media profiles to find the best client you’ll ever have.

Before we proceed to the real estate photography pricing, you have to learn about the factors that will help your potential clients see the whole picture.

The Real Estate Photography Pricing

1. Aerial Drone Photography – approximately $300 for 10 photos

2. 3D Matterport Tours – $300 – $500 depending on the quality. Some prefer an hourly rate, so it also depends on your negotiation. But the price mentioned is the typical worth of this type of service.

3. Additional tours – It might cause you an additional $250, based on what length you want to upgrade or add on your photos.

4. Aerial video tour – The minimum price could be $150 and higher.

Factors to Consider Before Starting on the Real Estate Photography Project

• Decide whether you are going for aerial drone or virtual tours.

Since we are now living in an advanced technology, aerial and virtual tours are becoming more prevalent and available. So, it’s fine to ask the photographers if they offer one of these. But keep in mind that each has different pricing.

• The number of photos

Some photographers offer packages, and the prices depend on the number of photos you want them to take. Therefore, you need to think about how you want the properties to appear on the viewers’ end. If you want to focus on the landscape, then you might want to go for aerial photography with several photos in it.

On the other hand, if your subject is an apartment, you can focus on the elegance of the property by taking 3D virtual tours. The number of photos may depend on the size and number of rooms inside the single-family homes or apartments.

• Usage license

The image license depends on the scope of the agreement. If you want to own the full copyright of the photos, the pricing could be higher. Nonetheless, the good news is that you can use it anywhere for advertising. You can talk about the usage license and its price to your photographers to have a clear understanding of the contract.

• Your budget

Here’s the most crucial factor you have to consider before anything else. You need at least $150 to $500 budget to come up with excellent images you can present to your clients. Still, prices vary from one place to another.
You can check with the posting near your place, or you can search within your area. If not, the better way to know about professional photographers is through word of mouth. There might be someone from your family or relative who knows someone for taking excellent photography.

Before You Go: Photographer Background Check

Looking for a professional photographer can be challenging, especially if you don’t know someone in your area. Don’t just go with anyone offering you the cheapest price. Remember, great real estate photography can create potential clients as a return. Think about the profit you might gain for having excellent visual presentations for your target market.

When your friend refers a photographer to you, the first thing you have to do is to do some background checking. Ask for a portfolio and sample work to see if it matches your expectation.
- Contact HD Estates
- Book Online
Moreover, look for a photographer who is committed – someone who knows how to cope up despite challenging situations. Also, it is essential to note that the photographer should know how to listen well with the instructions.
The last thing to know about your prospective photographer is the pricing. See if the portfolio or sample work is reasonable enough for the skills and knowledge about photography.

If you see that all of these real estate photography’s key points match to the photographer you have in mind, then you are probably in the right lane. Next thing you know, your visual presentation reaches your target market to bring more profits on your end.
May 16, 2020
The Importance of 3D Matterport Tours for Real Estate

The 3D Matterport Tours captures the whole property in a 3D video, enabling you to see the entire place even without visiting physically. It makes everything realistic by letting people immerse themselves on a virtual reality show. What’s more, it is more convenient for your potential buyers to see the full property’s features without leaving the comfort of their homes.

Learn More about 3D Matterport Tours

Gone were the days where physical tours were the only way to view properties and their overall features. We are now in the modern times, which make things almost everything possible. As time aged, the technology also skyrocketed their potentials.

According to NAR, 50% of their respondent who used the internet to search for real estate properties mentioned that they found pictures beneficial to meet their needs. But 89% agreed that virtual reality tours caught their attention better.

When you start to use 3D Matterport videos, it leads to more potential buyers. Also, some of the clients come from different countries, which makes it impossible for them to visit the property physically. Most of them look for vacation houses they can look forward to on their vacation leave. So, the only way to see the whole picture is through 3D presentations.

Many real estate agents, brokers, and realtors are using this method. Once you scroll through their Youtube videos and Facebook pages, you’ll see how it is beneficial for them to use virtual reality video tours for their customers or potential clients.

Of course, it’s not only about the convenience of using this type of real estate visiting. Matterport’s system proved to be accurate for its measurement. Therefore, miscalculation rarely happens. On the real estate agent’s end, studies showed that they get more leads through dynamic visual content. This includes 3D pictures and 3D videos.

On the other hand, more people depend on the internet, including when searching for homes. What’s more surprising is that many younger individuals are the most likely potential buyers.

The Real Cost Behind Matterport Tours

One thing you might love about this type of tour is that it’s not too costly. Besides, touring your clients could cost you time, effort, and even money. So, using the Matterport Tour isn’t too much of a big deal. In terms of prices, it truly depends on the subscription you want to purchase. On their website, you’ll see the complete details.
You can try it for free if you want to try a trial. In this subscription, you will have one active model. However, take note that you can upload the model you created with Leica BLK360, Matterport Pro2 3D Camera, and Matterport Pro 3D Camera. It is also the same as the Starter Plans. Another limit is that you can’t transfer the 3D models of real estate property to other accounts.

That’s why, if you are planning to use the Matterport Tours for your business, you can choose from Professional, Professional Plus, Business, and Business Plus Subscription.

With the professional account, the monthly payment is $69, and annually is $708 for 25 active models. Another one is Professional Plus, which is $129 monthly, while $1320 yearly. You’ll get double than the first one.
So, let’s go to business plans. If you run a real estate business and you want to create more 3D Matterport Models, you need to pay $309 for monthly and $3228 annually for 100 active models. The last one – and the most expensive one – the Business Plan, the monthly payment would be $689, while the yearly plan is $7188. You’ll get 250 active models for your real estate property virtual reality videos.

If you are wondering whether paying for Matterport Tour is worth it or not, the answer is – yes, it’s totally worth it. Besides, it would be an excellent investment for 403% potential leads.

Now, you might be wondering about the price of Matterport 3D 360 Camera. Well, that’s what we’re going to talk about in the next one.

How Much are The Matterport 3D 360 Cameras?

Now, you might be genuinely interested in using Matterport 3D on your visual presentations. If you are saving for it, then it’s a good time to read about the prices of the services and products you need.

When you’re just starting, you can go with the Iphone camera. But remember that it has limited access. That’s why it is only suitable for starters. The other one is the 360 Cameras that you can purchase from third-parties. Starting with its price of $400, you can scan the property’s small spaces. Moreover, it has excellent accuracy and resolution.
The Matterport company presents Pro2 3D. Amazingly, it comes with excellent features for better video captures. Remember that this camera only works with the Professional and Business Plans. So, if you currently have a free account, you might want to upgrade to use this one. Its price starts with $3,395 with promising functionalities and high-quality videos.

Furthermore, the Pro2 3D can capture 4k photography without limit. What’s more, you can capture photos and videos in a long period with its long battery life.
The most expensive camera is the Leica BLK360 that you can find from third parties. Incredibly, its price starts from $18,000. If you want to scan and capture outdoor spaces and large vicinities, this one could be the perfect one for you.

Marketing Solution for Your Matterport 3D Tours Project

If you couldn’t afford all the material you need for your Matterport 3D Tour videos, you don’t have to worry. HD Estates company is one of the most sought-for marketing solutions to present innovative and high-quality presentations. In return, you could earn more and reach your highest potential profit.

When it comes to real estate, you need to keep pace with the newest technology available. As you get more immersed with the latest marketing techniques, the results would amaze you – the way you’ve never imagined before.

May 12, 2020
Real Estate Photography Tips for Lighting

Lighting plays a massive role in real estate photography. The placement and the type of lighting used should always blend properly with other elements such as color selection, size, and arrangement of furniture to transform a room that is photograph-ready. On the outside, most exterior lightings come naturally with the direct light from the sun.

Utilizing the beauty of using sunlight could reveal the real potential of the property for sale. It can elicit positive reactions from potential customers. On the interior end, a bright living area could be a convincing factor to allow buyers to imagine hosting a party or an event there on weekends. For you to attract buyers, you must convince them both visually and emotionally. Presenting your buyers with a well-organized and properly lit home could be the answer.

Ultimate Lighting Tips for Real Estate Photography

Before embarking on the ultimate lighting tips for real estate photography, let us first have a little review on the primary aspects to consider when examining your light. In digital photography, lighting techniques cover a wide variety of considerations. Real estate photography lighting is not only about settings. Many photographers make use of lighting to express emotions. Below are the things to examine before you make your first photoshoot.

1. Examine how strong your light is. This is called intensity.
2. Examine where the light is directed or inclined. This is called angle.
3. Examine the difference between brightness and shadow. This is hardness or softness of light.
4. Examine the color. This is its temperature, its warmth and coolness.

Most people in the real estate business agree that correct lighting can spell the difference between your property flying off the market or simply hanging around for an unspecified period. Proper lighting always captures the best qualities your home can offer. Here are some insights to consider that will help you capture the best features of your house with correct lighting.

1. Manage colors well

• Use of lighting can add or remove overall colors of a room
• Always brighten up those unwanted corners
• Bright colors always stand out

The use of lighting can either increase or decrease the overall colors of a room. Colors could create an illusion in which darker colors can create a feeling that the room is small and cramped. Homes with recessed bright lighting that casts downward illumination is a good combination to the colorful walls surrounding the space. To perfectly showcase the whole house, the brighter its colors, the more it will stand out to buyers.

2. Consider your space

• Create a full-spectrum of natural light for dark-colored rooms
• Maximize the use of natural light for areas with large windows and skylights
• Lighting fixtures like lamps and hanging lights combined with natural light produce promising results

No two houses are the same. Even if the house is a duplex or apartment type, they still have differences. When you consider both natural and artificial lighting, it helps bring out with the illusion of a space in your photo. It is very important for every real estate photographer to do examination of the fixtures first by tuning all the lights in the room. When the furniture is tightly spaced together, consider removing an extra chair to have more breathing room for the remaining furniture. With your creativity, you need to make a full-spectrum of natural light for dark-colored rooms. If the house has a skylight or is built with large windows, make a daytime appointment for your shoot so that you can capitalize on using natural light.

3. Make use of positional lighting

• Highlight important elements
• Lighting changes the perceived size of the room

Making use of positional lighting can provide the much-needed illumination for the whole house. The significance of positional lighting is to highlight important elements of the house. This is done by pointing the necks of the lights at specific elements. There are also lighting fixtures in a real estate property like recessed lighting and mirror frames that have built-in lighting that, when combined together, will help completely change the size perception of the room.

4. Make use of multiple wireless flashes

• Make large rooms well-lit
• Scatter of light is consistent

Professional real estate photographers make use of multiple wireless flashes as their preferred method. Though setting up requires more time and money, it is the only way to make large rooms very well-lit. The use of multiple wireless flashes will help expose the room and window light scattered consistently. This is one of the many ways in exposing the room’s best assets.

5. Make use of the different types of flashes

• Focus the shadow to specific locations
• Direct the light fronting the house
• Highlight the features of the property

In many instances, it’s very usual to bounce a flash when shooting an interior. A single bounced flash will fill in any shadow to focus on specific features of the room. In shooting exteriors, fill flash can also be valuable. You can easily direct the light fronting the property by using a hot shoe flash. This will highlight the structure instead of the landscape.

May 6, 2020
Simple Ways on How to Install Presets on Adobe Lightroom
It is known to every photographer the different features that Lightroom has in its arsenal. It is filled with remarkable features that can make every photographer’s life worthwhile. But this is not exclusively for photographers only. Lightroom is for everyone to enjoy – from people working at home to students, to office workers, for everybody. Once you learn its excellent features, you can edit photos the way you like to see them.

Lightroom is a retouching tool for photographers and photo editors. This software is filled basically with great features that can make every editor’s photo processing works easier. Post-production processes are time-consuming for real estate photographers. Installing Lightroom presets will allow both beginners and skilled editors to edit images with a lot of ease. This is in stark contrast if you are using manual editing. These presets are predetermined settings offered in clusters which are always based according to specific themes.

How to Install Presets

Maybe you’re into Adobe Lightroom presets but you don’t know how to import them in the Lightroom or at least put them in a folder. This is a tutorial about the simple ways on how to install presets on Adobe Lightroom or organize them in folders to set little themes and import them into the program for future use.

You can simply follow these steps and it doesn’t matter if you’re on Mac or PC. It’s still the same thing that you will be doing. To import some different presets, you first need to have different custom sets like K1, FLP, the Moody Collection aside from the custom-created presets and well as the ones which came from Lightroom when you get the new upgrade.

1. Go to your favorite preset website

The first thing you need to do is go to your favorite preset website whether it’s paid or free. One of the most popular sites is the Free Lightroom Presets which can be Googled easily. You need to go to each of the different presets and click the ones you like most. As soon as it is loaded up, you can click Download Preset. It will go directly to your Download files in a Zip folder.
- https://www.adobe.com/sea/products/photoshop-lightroom/lightroom-presets.html
- https://photonify.com/free-lightroom-presets/
- https://digital-photography-school.com/8-sites-for-free-presets/
2. Unzip the file

Once you see the FLP Zip folder, you must unzip the file and you will get a folder. Inside that folder includes the actual preset template.

3. Move to your chosen folder

The next thing you must do is move that preset template to the folder you made before and add it to the other presets that you downloaded (if there’s any).

4. Go to Lightroom Preferences

PC

MAC

Once you get back into your Lightroom, all you need to do is go to your Preferences. For Mac users, all you must do is click the Lightroom icon on the upper left corner of the screen and click on Preferences. But for PC (Windows users), you must go to Edit and then Preferences.

5. Dialog Box will show up

After hitting the Preferences, a dialog box will pop up. Make sure that you click Presets so that it will be highlighted. Go to Show Lightroom Presets Folder and once you click on that, another menu will open. Make sure that you select that Lightroom folder and click Develop Presets.

6. Develop Presets Folders

From this folder, you will see all the different presets that you have already installed. If you haven’t installed any presets yet, this is the place where you will have all your presets.

7. No installed presets

If you want to install presets, you need to go to File and click New Folder Window. Form there, you will be shown another box for you to select the folder that you made for your downloaded presets. You can click that folder and Drag and Drop to the Develop Presets Folders.

8. Go back to Lightroom and restart

After saving all the downloaded folders to the Develop Presets Folders, you may go to your Lightroom once more. But you may not see it right away so all you need is to exit from your Lightroom to restart.

9. Look for your Lightroom presets

After Lightroom has restarted, you can now see at the Presets Dialog box on the left side of your Lightroom screen all the presets that you added. You can now go ahead and start using them that you see fit.

Guide: https://enviragallery.com/how-to-find-lightroom-presets-and-manage-your-collection/
May 1, 2020
4 Steps to Retouch your Real Estate Photo Using Adobe Photoshop CC
A photographer does not only consider the right time of day to create good shots. There are factors which are considered important in developing high-quality real estate photos. But this is just the beginning. Photo retouching works will consume lots of your time to enhance real estate photos. These retouching skills are essential to create magnificent photos for prospective clients and become interested in the property you are selling.

Use Photoshop CC to Retouch your Real Estate Photos

Real estate photo retouching is one of the most common tasks to be done when it comes to property image enhancement. To make photo retouching using Adobe Photoshop CC, it is important to have this application downloaded to your PC or Mac. Editing and previewing of Canvas should be done first for the blank page to show up.

Unlocking the background layer is done by the LOCK symbol. You need to double click this so that a new layer screen will pop out. To add more layers, simply click the DUPLICATE LAYER or NEW LAYER. Take note that if you have three new layers, you need to work on a separate layer for circle and colors, and always save your work.

4 Steps to Retouch Real Estate Photos using Photoshop CC

There are countless options that photo editors can use to retouch real estate images. In this way, photos will look perfectly amazing. Below are some of the basic retouching techniques for real estate photography.

1. Make color correcting a priority.

Color correction is probably the most basic essential step in real estate photo retouching. Depending on the kind of property you want to advertise or sell, it is important to adjust the saturation, hue, and tint. Adjusting greens is a common color error in real estate photography. You need to capture the dynamics of the exteriors that can be challenging to newbies.

What you will do is choose Adjustment after selecting Image. Select Yellow afterward from the drop-down menu to adjust the Hue to +15 and Saturation to -5. You can also adjust the hue, saturation, and lightness by selecting Green from the drop-down menu.

How to fix color casts for Real Estate by Nathan Cool Photo
More tips here: https://helpx.adobe.com/photoshop/how-to/adjust-correct-color-balance-photoshop.html

2. Make sure the lines are straight.

A very important rule when shooting properties is to become extra careful with the lines. A straight line is always important in making the property look great. This happens when the camera is not angled properly. Regardless if it is an interior or an exterior shooting, it is important to make sure that the lines are straight. In using Photoshop CC, aligning and straightening of lines can be done using Free Transform. In using this feature, make sure that the entire image is selected and try to drag the corner of the photo adjacent to where the lines are leaning towards.
- You can also click on the Rectangular Marquee from the Toolbar and select the entire image.
- Click the Edit and Transform. From there, click the Skew from the drop-down menu.
Drag the corner of the picture to the left if the property is leaning to the right. Make it a point that you need not pull too far because this might be very unrealistic. Click the Check button after the edges are aligned and are all straight.

3. Space must be evenly lighted.

One of the most common problems that are encountered in real estate photography is the uneven distribution of lighting. This problem can create unwanted shadows and undesirable dark areas. To avoid this problem, you can drag the Shadows bar to the right to open the shadows a bit. You can also drag your highlights bar to the left to move the hot spots down.

Lighting up the corners of the interiors is also a challenge.
- To balance and even out lighting, go to the Dodge tool. Select the right size of the brush to work with. To add brightness to the darker part, drag the Dodge tool over the darker area.
- You then need to go to the Filter menu and select Sharpen and click on Unsharpen Mask. To get clearer and quality details, increase the amount then finally click OK.
4. Remove unwanted objects from your photo.

There are times when unwanted objects roam around your photos. Using the Clone Stamp Tool, you can declutter those unwanted objects, start cloning and painting over the objects. You can do this by simply clicking the Clone Stamp Tool and selecting the source area. To define the clone source, you can Alt-click for Windows or Option-click for Mac.

Under the Clone Source, you can do many things to those unwanted objects. You can flip clone source, resize, squash or stretch clone source, rotate clone source, or display options when painting with the clone tool. You can also offset of a painting area from the clone source and have options to video.

Step by step tutorial: Remove objects with the Clone Stamp tool

Featured photo credit to https://helpx.adobe.com/
April 27, 2020
9 Mistakes When Hiring an Amateur Real Estate Photographer
There are varying reasons why hiring the services of professional real estate photographers is considered important to a real estate business. These professional and highly trained individuals are the people equipped to see every detail of the project that an untrained eye may not see. Having a professional and well skilled photographer at your side will not only save you time and money but he could also share his or her invaluable wisdom in the process of selling a real estate property in the modern era.

But when you are just a beginner in the real estate business, you’re bound to make numerous photography mistakes. Those mistakes could be beneficial if you really want to master the art of selling. There is no reason to commit mistakes but there’s always room for improvement. Hiring the services of an amateur real estate photographer will always show signs of amateurism. Therefore, they are prone to commit common mistakes that will eventually discourage clients.

Below are the 9 common mistakes an amateur real estate photographer should avoid.

1. Amateur photographers converge verticals and place incorrect horizontals

The convergence of verticals and incorrect horizontal placements are just two of the common issues made by those people who are just beginning to make real estate photography as their bread and butter. These problematic issues are familiar mistakes associated with camera angles in taking exterior photos which can be noticeable when using wide-angle lenses.

2. Incorrect white balancing

White balancing is the removal of unrealistic color casts to make objects appear white. One of the most obvious signs of incorrect white balancing is that the photos don’t give the true color of the space. Amateur photographers have no eye on the use of numerous light sources that give different temperatures. If this is the case, the use of proper flash should be done in order to overpower multiple light sources.

3. Work may suffer from lens distortion

Amateur photographers often rely much on cheaper photography equipment. The use of cheap lenses will render problems in the post-production adjustment. Commonly known as the “Fisheye” lens, the subject being too close to the lens can cause distortion. Professional real estate photographers make sure that proper distancing is observed relative to the subject.

4. Where is your list?

Real estate photography is usually fast paced. Especially when budgets are low, clients are always in a rush in getting the job done. It is the assignment of the photographer to list down all the possible areas because each property has unique details. Always start with the fundamental shot list before proceeding to the more modified piece of work. Having your own list will gain you the feedback you need from your clients and this will be ideal in creating your market.

5. Toilet seats are open

This is a very common mistake an amateur photographer normally commits. Leaving the toilet seats open is not good especially when presenting to prospective buyers. So before taking photos inside the ‘Do not disturb’ area, it is important to close the toilet seat first before taking photos.

6. Hot flash marks

Areas identified with hot flash spots are distractions that are not pleasing to the eyes. Light sources like on-camera flash, ceiling lights and strobes can cause flash glare. Usually, these hot flash spots appear as reflections in mirrors, windows and glasses. Water can also cause glares when the outdoor shoot is done on a hot sunny day. To answer this concern, the use of light diffusers like umbrellas can bounce your flash off.

7. Post-production tone mapping mistake

Real estate HDR photography are oftentimes over-processed. While post-processing is an essential tool for the artistic conceptualization of the image, this is not basically what you are really aiming for in real estate photography. This is a common mistake when hiring the services of an amateur real estate photographer. Unknowing during post-processing, they use invalid settings for tone mapping. This occurs when raw images are batch-processed, or only ambient exposures with no flash or proper lighting took place during the shoot. In order to fix this issue, proper lighting space is recommended.

8. Hard shadows appear

Just like when hot flash marks appear, the use of umbrellas to diffuse or bounce back can be suggested when rooms look dark. When this happens, dark shadows occur. These shadows can also create dirtier ambience on the walls and ceilings. Minimize the use of on-camera flash or avoid shooting the flash upfront without diffusing it.

9. Lacking the needed preparation before the shoot

It is important to have a complete housekeeping and decluttering of the area before a shoot happens. Areas and spaces must be organized in order to get the attention of the clients. A clean and well-organized area is very pleasing to the eye. Every real estate listing that you have must be orderly and cleanliness must always be preserved.

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April 24, 2020