Author: Claire Wright

  • 5 Expert Tips In Real Estate Videography

    5 Expert Tips In Real Estate Videography

    For some, taking videos seems to be an easy thing to do. Naturally, it is, especially for the usual videos you want to have for personal use.

    But when it comes to real estate videography, everything is different. There are several things to consider and observe to make the clip look appealing and attention-worthy.

    In the past years, the real estate industry has been driven by the constant demand for good photographs and videos. Hence, there is no doubt that real estate videography has unleashed its power in driving buyer’s engagement and interest in buying a property.

    If you want to get the best results, try incorporating the following basic rules:

    • Pay attention to time shooting.
    • Secure the best lighting
    • Depersonalize the space by making sure you declutter the property well

    Above all, you need to learn and understand the most successful techniques in producing a real estate video. Among these are the following expert tips:

    Choose the Perfect Video Equipment

    Just like taking photos, your video should also be compelling enough to add value to your listings. You can only do this when you have the perfect camera to do the work.

    A full-frame DSLR camera is a perfect choice because it allows light to travel through a lens and a mirror. This makes it more sensitive and produces high-quality videos.

    Moreover, consider the type of lens to use. The most preferred ones are the less distorted lenses, usually 17–40 mm or 16–35 mm wide.

    If the room is small, use at least a 15 mm lens or higher. Doing this gives less distortion and noise in the final images.

    Check the Camera Settings

    Again, having the skills to take the best videos using the perfect angles is one thing, but it is not entirely possible with skills alone. You still need the best camera settings, no matter how expert you are.

    Shoot the Exterior

    Remember that when shooting a property video, the exterior is as important as the interior. You need to highlight the exterior surroundings to make the whole video complete.

    Most videographers who have drones can do this easily, but if you do not have one, then do not lose hope. You can still capture that classic video using your existing camera.

    You just need to master how to create that cinematic exterior video by presenting it with wide angles using a slider or a panning camera.

    For example, a classic panning shot should follow a  left to the right direction before having the opposite direction. It is also best to add a tilt shot and combine it with the pan shots for a more creative presentation.

    Film the Interior

    After the exterior shots, it is now time to focus on the interior.

    One requirement in this step is creating a visual flow that lets prospective buyers understand what the video is all about.

    Most interior filming starts by facing the door, then showcasing the first “main” room that most buyers find first if they walked inside the property.

    Then, head straight to the kitchen or living room as most buyers will look first into it. Next, highlight the other essential rooms on the property but ensure that the video is not too long. You should make sure that it is still short but concise.

    Master Video Editing

    After a tedious day of taking interior and exterior shots, it is now time to edit your video.

    It is perfect if you can do this alone without a video editor, but it is best to get a professional video editor to help you; otherwise, if this is not your forte.

    Such a person is undoubtedly knowledgeable in using advanced tools for video editing such as Final Cut Pro, Adobe Premiere Pro, iMovie, Wevideo, and DaVinci Resolve.

    The ideal video length should not be over three minutes. Also, make sure you add appropriate music to the video so that it will not sound boring.

    In the end, this article should let you become an expert in no time. Follow these steps and let us know your thoughts!

  • Top 5 Real Estate Marketing Trends in 2021

    Top 5 Real Estate Marketing Trends in 2021

    The previous year left us with so many overwhelming events. The chains of unforeseen happenings and the impact it has on our lives are beyond words.

    Now, 2021 is in its early stage. It is still hard to say if this will be a prosperous year for the real estate industry which obviously, has taken the aftermath of the pandemic last year.

    But being optimistic is one key to unlock this year’s likely trends.

    The real estate marketing trends give us insightful ideas of what 2021 will likely be, especially in the real estate market and all the businesses related to it, such as real estate photography and videography.

    So, if you are also one of those people who are intrigued about 2021’s real estate trends, take a look at this list.

     

    Drone

    If you are a gadget geek, you likely know what a drone is.

    In 2020, it was one of the most noteworthy trends used for real estate photography and videography.

    Moreover, it is used for neighborhood tours, also known as community tours, to highlight the property’s vicinity and entice buyers ultimately.

    Stunning aerial photography and drone video are much more appealing to home potential buyers. This makes it a robust marketing material in real estate.

    It is expected that drone photography will continue to dominate the real estate market this year because more buyers will want to see a property’s surrounding straightforwardly.

     

    Real Estate Videography

    The use of compelling images is essential, but if you can upgrade it into a video, then fantastic – you just nailed it!

    Some people prefer to see videos instead of images alone because it is more convincing than plainly looking at pictures.

    Hence, video marketing has become a buzzword. Based on forecasts, it is still likely that this niche will even thrive this year.

    This is because nearly 80% of real estate marketers use listing videos from last year until now.

     

    Social Media

    The use of traditional marketing in today’s real estate industry does not always work.

    This is because most marketing activities these days are all done online by utilizing websites and social media accounts.

    Social media is powerful. It emerges as a great channel to keep in touch with your followers and allows you to access hundreds of potential guests in just a few clicks.

    You can use social media platforms to show your achievement and impress them with informative updates about the real estate market. It can also help you gain a strong social media presence that can boost lead generation.

    Given this consumer behavior, this trend is bound to continue in 2021.

     

    3D Tour

    In real estate, 3D tours matter – a lot.

    It is a creative solution that boosts your digital marketing strategy. One main reason is that it drives more interest and helps your home stand out among other listings.

    The purpose of a 3D tour is not to make images and videos obsolete. Instead, it is more of a supplementary material that gives viewers a more accurate feel.

    Through a 3D tour, prospective buyers understand the house’s floor plan and flow better and can conveniently do their walkthrough of the property from anywhere and anytime.

    Besides, it is the most realistic and immersive way to experience a property online; hence it is highly anticipated that the effectiveness of 3D tours can continue to be one of the emerging real estate marketing trends in 2021.

     

    Single Property Website

    If you want to utilize digital marketing magic in the real estate industry fully, you should first consider having a single property website.

    A single property website is emerging as a hot trend because it can reduce your need for a vast marketing budget typical in traditional marketing.

    You might still be unfamiliar with how this one works, so here is a simplified explanation: it is a solely intended website for one property you want to sell.

    Its superior design, catchy photos, and videos keep viewers to stay on the site longer.

    It is also the best “storytelling marketing” tool to explain a unique history of the property, if applicable.

    A well-done and optimized single property website is certainly powerful enough to dominate the emerging real estate marketing trend this year.

    So, what do you think?

    Is it likely that all or some of the mentioned trends above still make it until the end of the year?

    To be honest, it is still early to say, so you should sit down and observe how these trends can change over time.

  • 5 Reasons Why Choose HD Estates As Real Estate Photographer

    5 Reasons Why Choose HD Estates As Real Estate Photographer

    As a property owner or a realtor, it is likely to have a property photoshoot.

    There are many available real estate photography companies out there but choosing the best one is a challenge.

    Are you wondering why it is the case?

    Well, it all stems from the fact that quality is not predetermined. You need to check what a company offers before signing a deal.

    However, it is not the case with HD Estates.

    Here, we ensure that quality exceeds your expectation by having a professional portfolio that showcases our previous projects.

    And how do we make it possible?

    It is simple! We have built a team of professional and competent real estate photographers that produce stellar, studio-quality images and videos for years.

    This credibility, alongside hard-working individuals, makes us the number one real estate photography company in Seattle.

    Five Reasons to Choose Us

    We claim to be the best in Seattle based on evidence – it is not just a bluff.

    Our work speaks for our company’s reputation, and it is our leverage over the others.

    So, if you are still not convinced why we should be your next photographer, we have listed these five reasons for you to evaluate and ponder.

    Quality Over Quantity

    For us, getting clients is not a race.

    We do not accept clients just to deliver sub-standard images.

    Instead, we prioritize quality over quantity. After all, nothing beats a well-done job by our dedicated photographers and videographers.

    Not Your Typical HD Photos and Videos

    When we say it is not typical, believe us. We take pride in taking “Hollywood” quality photos and videos.

    Our award-winning photography all started with the single idea of making professional property photography art that represents residential real estate stunningly and innovatively.

    Hence, we provide the highest quality HD Photography for Real Estate, which is supported by our clients’ testimonials worldwide.

    Constant Innovation

    Learning is a continuous process, and we take this seriously.

    We are proud to have innovation in our DNA through studying new market trends and technology, and our offerings now include:

    • Matterport 3D scans
    • Aerial photography
    • Drone videos
    • Property websites

    Share Valuable Information and Recommendation

    At HD Estates, we believe in our clients’ visions and goals.

    However, we ensure to take the extra mile for any project we do for them by imparting helpful insights about the project.

    Any information related to photography and videography that we think can add a difference to your final images.

    Transform Your Listings

    Do you have previous listings that did not have any conversions?

    Well, in this case, it is not always because of the properties’ prices. Sometimes, it is about the materials you used.

    We have reiterated this several times now – never use images that are not compelling enough to please the eyes.

    In connection to the previous point, we help you transform your listings by letting you understand first the concepts and principles behind property photography.

    And you know what is the bonus here?

    We give you the best listing images to use so you can leverage your listings over the others.

    So, what do you think?

    There is no undermining of your decision here. We want you to evaluate based on objective insights.

    After all, we have backed our claims with works that speak on behalf of our services.

    In the end, we hope that you can see the value we offer and how it can make a difference in your life as a property owner or realtor.

    Do you have some questions about getting the best real estate photos and videos?

    Get started or call us at 206-453-5291!

  • The Perfect Camera Settings for Indoor Real Estate Photography

    The Perfect Camera Settings for Indoor Real Estate Photography

    As a real estate photographer, you follow specific settings that you deem worthy and useful for your craft.

    Perhaps, you are still doing the basic settings, but over time and with the ever-changing technology, you would realize that there is so much to learn and understand with your camera settings.

    Today, you can use hybrid settings if you want. You just need to follow traditional settings and give it a tweak using expert camera settings recommended by professional photographers.

    It won’t hurt to try, so experiment with it while you can!

    Your settings for indoor real estate photography will depend on the purpose. Hence, it only makes sense that you also ask about it beforehand to prepare what settings to use.

    Take a look at the following recommended indoor photography settings.

    • Brightness is essential. Adjust the camera’s brightness by changing the ISO. The best value to use is usually between 200 to 400.
    • Use a considerable camera aperture value such as F/4 or F/2.8.
    • Always use the camera’s manual mode.
    • The shutter speed should be 1/60 second but never use a value lower than 1/50 second.
    • Make use of external flash.
    • Focal length setting also matters, so you should check it out before taking any shots.
    • Ensure you have the correct values for exposure mode, focus mode, image format, and white balance because these settings do wonders for your images.

    Take note that the recommended settings above are only suggestions. You always have the freedom to work with backgrounds that work for you.

    Besides the settings, we also want to share some tips that can help you capture incredible images of real estate properties.

    Specifically, these tips are more applicable for an indoor photo shoot, so, likely, you cannot use them when doing outdoor shots.

    Here are five things to remember:

    Understand what ISO is

    The thought is simple: ISO is related to brightness.

    So, if you want images that look stunning and not dim, you should know the perfect ISO setting to use.

    It helps to be aware of the ISO limits and capabilities you can use depending on the day’s time (e.g., daytime or nighttime).

    Use natural lighting

    Natural lighting such as the one from the sun is more advantageous than using artificial lighting.

    Most expert photographers would tell you the same because daylight looks natural and brighter than whatever flashes or artificial lights you use.

    Moreover, it yields beautiful soft light that makes the images look attractive.

    Hence, if the property has got large windows, then be thankful – you have plenty of ways to let that natural light come in.

    Familiarize manual mode

    Most cameras today have automatic and manual modes available.

    There is nothing wrong with using the automatic mode, but it is better to know how the manual function works since not all automatic settings yield the best shots.

    Moreover, the manual mode lets you control all basic settings such as shutter speed, ISO, EV, and aperture.

    Use a reflector

    The reflector is an expensive piece of equipment but great for daytime or nighttime. It provides the best powerful lighting anytime and anywhere.

    Do not use overhead lighting

    Avoid overhead lighting because it casts unwanted shadows.

    Although these shadows can be edited later on, the process is quite tedious, so it is best not to have shades in images beforehand.

    Conclusion

    In the end, we hope that you make use of the suggestions in this article.

    Remember that the perfect camera settings are subjective and what may work for others may not work for you.

    In this case, it is best to discover the settings that will work for you one step at a time.

  • 7 Pro Tips to Photograph Real Estate Interiors With Bright Windows

    7 Pro Tips to Photograph Real Estate Interiors With Bright Windows

    Doing interior real estate photography is a lot of work compared to any usual photoshoots.

    As a real estate photographer, you need to ensure preparations have been done beforehand so that you can shoot the most stunning images of the property.

    Part of the preparations is checking the place before the agreed photoshoot date and devising a plan that works best for you.

    For one, you know that doing interior photography for a property is different from an exterior photo shoot.

    Given this, it makes sense to learn some professional tips on interior real estate photography.

    Here are seven (7) proven techniques that expert real estate photographers use in every interior photoshoot.

    Turn on the lights

    This is the most important thing to remember whenever you are shooting a property’s interior – turning all the lights on.

    Doing this will make the room brighter and reduce the differences between the inside and outside.

    You can include table lamps, overhead lights, and even concealed lighting, perfect for kitchen shots.

    Also, be consistent.

    Do not turn on the lights in one room only; it should be the lights from all the rooms.

    Use ISO 400

    Choosing ISO settings for interior shots is a deal-breaker. It is a must.

    Remember the basic principle of ISO.

    A low ISO means a longer shutter speed is needed just to get the right exposure. However, this can yield blurry images once the camera is moved accidentally.

    Moreover, a high ISO setting may produce more noise than you prefer, but the trick is to choose in the middle because it reduces the likelihood of both problems.

    And you know what? ISO 400 is the best one to use.

    Hence, if you usually use auto ISO, it is best to turn it off to set it to the recommended ISO 400.

    Use the manual mode

    Manual mode allows you to choose the shutter speed.

    This means you can adjust it to create the average exposure of your bracketed sequence, which is useful in HDR merging.

    Also, it ensures that the aperture and ISO remain the same in all the bracketed shots so it will not look unnatural and odd.

    If you are wondering what setting should be changed during HDR shots, here is the answer: it should only be the shutter speed.

    Doing this will give you a range of photos with different exposures, making them ready for HDR merging.

    Focus on the interior, not the window

    Although natural lighting is preferred, there are times that it does not work the way you expected.

    For example, direct sunlight is a good source of natural lighting, but if it is too bright, it will ruin the camera’s auto-exposure making the images look too dim.

    You can avoid this by focusing only on the interior.

    Get a bright, well-lit image by setting the camera to Aperture Priority first. Then, point it at an area that is away from the windows.

    Choose the best HDR camera

    The key to great HDR shots has well-lit bracketed exposures.

    This will often require taking at least five bracketed photos in two exposure value (EV) steps or nine bracketed photos in one-EV steps.

    But what if your camera cannot bracket exposures in more than one value?

    It is simple. Just make sure to set the camera to take the maximum number of bracketed shots it can.

    Set the rooms

    As part of the basics, you should tidy up the property, especially the rooms.

    Declutter and remove any unnecessary furniture and fixtures that may not add aesthetics to the shots.

    It is best to turn the space into a minimalist area because it can make it more sophisticated and look spacious.

    Sometimes, what seems to be a quick session turns out lengthy because you have not prepared the rooms yet.

    Alright!

    These are the seven pro tips you should know and practice.

    What do you think? If you have some other tips to share with other photographers out there, let us know!

  • 7 Tips on How to Take Hotel Interior Images Like a Pro

    7 Tips on How to Take Hotel Interior Images Like a Pro

    The real estate photography industry is further divided into other niches, such as hotel photography.

    For one, you may wonder how and why, but it is pretty simple: real estate is not all about houses and lots, condos, or apartments, which are all residential; at times, commercial real estate properties like hospitals and hotels also need the spotlight.

    When photographing hotels, there are many factors to consider – angles, gear, lighting, levels, and even the architecture lines.

    So, if you plan to venture into hotel photography, here are eight (8) tips from the experts.

    A wide-angle lens is a must

    Just like interior real estate photography, using a wide-angle lens is highly recommended.

    Aside from this, you need to combine it with a full-frame sensor camera, meaning it has an image sensor that is the same size as the sensor of an analog camera. The most significant advantage of this camera is having a no crop factor.

    Avoid going too wide

    So, even if a wide-angle lens is recommended, it is still best not to go too wide.

    Here’s one tip: don’t go any wider than 24mm.

    Most hotels prefer that you use only lenses not wider than 24mm because it can create a false sense of space, making the image look deceiving.

    Use correct lighting

    Again, it is part of the basics.

    Lighting is an essential part of getting the best hotel images.

    As a photographer, you know that using artificial lighting should be avoided as much as possible.

    However, it is different from hotel interior photography. You need artificial lighting if natural lighting is not enough.

    Most professional interiors photographers use strobes as their method of artificial lighting. This method uses a trick wherein the artificial lights become unnoticeable by the viewers.

    Check the aperture

    Use your camera at an aperture of f8 or smaller, which in photography means higher numbers such as f9 or f11.

    Combining a small aperture with accurate focusing can result in ultra-sharp images that are must-haves in the hotel industry.

    Composition is key

    In architectural and interiors photography, your vertical lines must always be straight.

    Simultaneously, if you are producing a one-point perspective image, both vertical and horizontal lines must be straight.

    Following the simple rule of composition will yield fantastic images that can be used to boost hotel listings.

    Go at a low level

    Well, this meant going on a low level instead of the usual eye-level photography.

    When shooting from a lower position, your eyesight creates a dramatic sight that can make the image more interesting.

    Moreover, shooting low will make any furniture or elements in the frame look less distorted.

    Use a level

    You must use a level for hotel and interiors photography.

    If you can pull this off in your shots, your images will look more professional than amateur. Most modern cameras have a built-in level, so there is no excuse for crooked architectural lines in your pictures.

    Never forget the tripod

    Regardless of the property type, most interior photography requires a longer shutter speed.

    Now, you must ensure that the camera will not be shaken or moved to avoid blurry images during this time.

    There are still other uses for a tripod aside from this, such as easy panning and taking of panoramic shots.

    Are you now ready to shoot your first hotel photography gig?

    Make use of these eighth tips and see the wonders yourself.

    Above anything else, remember that you may not get everything right in the beginning. However, it should not discourage you.

    Instead, keep trying and practice when you have time. Good luck!